Summary of the Tour Salon fair - a celebration of tourism in the heart of Poznań

Synergy of travel passions

The tourism fair was accompanied by  camper and caravan fair the Caravans Salon and the Yacht Salon fair of yachts, boats and water sports. The exhibitors' stands featured exclusive campers, caravans, structures, camping accessories and services related to the rental of such vehicles or travel planning. Water sports and sailing enthusiasts had the opportunity to personally see exclusive boats and yachts from leading manufacturers and distributors. The area with a huge swimming pool, where you could swim on SUP and Skimboard boards, was the most popular.

Traditionally, the program included the Travel Festival Śladami Marzeń and the Family Travel Festival Tup Tup. During three days, the fair was visited by a record number of 33,274 participants. Lovers of tourism, caravanning and water sports had at their disposal as many as 10 exhibition pavilions filled with interesting exhibitions, interactive spaces and accompanying events.

Foreign guests and distinctions

During the ceremonial opening of the fair, prestigious Acanthus Aureus awards were presented to: Poznań-Ławica Airport, the Polish Tourist Organization, the Masovian Tourist Organization and the National Tourist Organization of Madagascar. The distinction awarded by Grupa MTP aims to honor the best architectural and graphic solutions that facilitate direct communication with the customer, while emphasizing the positive image of the company presenting its offer. During the first day of the fair, prizes were also awarded in the "Rose of the Regions" competition, which are awarded by a jury appointed by the organizer - the "Wiadomości Turystyczne" magazine. The best projects promoting cities, regions and local tourist products were awarded. At the end of the official part, a press briefing was held by the Poznań-Ławica Airport, which announced the commencement of cooperation with Flydubai and the launch of regular flights from Poznań to Dubai. Lisbon also appeared among the new destinations.

The partner country of this year's edition of the fair was Madagascar, which invited guests on an unforgettable journey to the extraordinary world of history and culture of the "red island". Artistic performances, food tastings and presentations of the wealth of exotic nature attracted crowds of visitors. Representatives from Finland, Germany, the Czech Republic, Croatia and Italy were also present at the Tour Salon fair.

Poland - discover the (un)known

The Tour Salon fair has been gathering representatives of the world of tourism for over three decades, in particular national and regional tourist organizations, travel agencies, tour operators, representatives of accommodation facilities and companies providing tourism services. This year, nearly 150 exhibitors presented their tourist offer, which was characterized by a unique setting and a number of attractions for visiting guests. Among the Polish regions promoted were: Masovia, Lower Silesia, Western Pomerania, Lublin, Łódź, Podlasie and Greater Poland. Nicolaus Copernicus himself invited visitors to the mobile planetarium; antiquity lovers were treated to interesting handicraft workshops, numerous stands with tastings of regional dishes, a travel cinema, and competitions with attractive prizes. The history, art and culture station and the travel book zone also enjoyed great interest.

The Polish Tourist Organization presented the "Polish Tourist Brands" project, the aim of which is to strengthen the image of Poland as a country with rich cultural resources and attractive in terms of nature. Representatives of spa and sanatorium facilities were also present at the fair, offering relaxation for seniors and families with children.

Meetings with unique travelers

The tourism fair was attended by well-known and admired travelers. A rich program of events is one of the biggest attractions of this edition. The special guest of the Tour Salon fair was Robert Makłowicz, an icon in the culinary world, traveler, journalist, influencer and historian. Famous travel bloggers and vloggers also appeared on the main stage: Bus around the World, Ready for Boarding, Where fate takes you, Jack and Dog, who shared their inspiring stories and extraordinary travel experiences, while providing valuable practical information for all travel enthusiasts. The possibility of direct contact and conversation with people who share their passion for traveling on social media every day made the event even more fascinating for all travel enthusiasts.

An additional attraction were photography workshops prepared by the Bus around the World team.

The Travel Festival Śladami Marzeń

The Travel Festival Śladami Marzeń has been accompanying the Tour Salon fair for 11 years. It is an exceptionally intense journey around various corners of the world in the company of travel enthusiasts who have taken listeners to almost all continents. Festival participants also had workshops, children's zones, stands with books and accessories necessary for travel, as well as lots of positive emotions, traveling energy and fantastic people.

A record number of competition presentations took part in this year's Golden Trace competition. 1st place in the Poland category was taken by Maciej Szyszka, Robert Nowaczyk and Michał Płaciszewski for the lecture "Warta SUP adventure 2022". The best in the world category was Robb Maciąg, who delighted the jury with his presentation "Landing 2023 - cycling to the highest passes in the world!"

The Travel Festival TupTup Family also had its second edition, an event addressed to families with children who want to pass on their passion for traveling to the youngest.

It was an extremely intense weekend, full of fascinating conversations, inspiring meetings and fascinating stories about travel, cuisine and places worth visiting in Poland and around the world.

This year's edition of Tour Salon 2023 not only opened the door to the fascinating world of travel, but also created a unique atmosphere and provided valuable knowledge and inspiration. We invite you to the next edition, which will take place on October 4-6, 2024.

You're welcome

Tour Salon trade fair team